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Analysis That Makes a Difference
See What Captures Attention in Your Design
Eye-tracking analysis reveals which visual elements of your packaging or advertising capture consumer attention and for how long. We use this technology to track eye movements and fixations, allowing you to understand exploration paths and key points of interest. This knowledge is essential for optimizing design and ensuring that your important messages are seen immediately, enhancing visual effectiveness and conversion.
Visualize the Areas of Impact
Heatmaps intuitively show the areas of your design that attract the most consumer attention. This tool is essential for evaluating the visual hierarchy of your material, highlighting the elements that fulfill their purpose and those that need adjustments. With the obtained data, you can reorganize or emphasize sections of your packaging and advertising materials to enhance their appeal and clarity.
Shelf and Advertising Analysis, Point-of-Sale Optimization
Understanding how your product is perceived on the shelf is key to standing out from the competition. Our analysis evaluates the visibility and impact of your packaging in the retail environment, taking into account factors such as placement and comparative design. Additionally, we examine how consumers visually interact with ads and promotional displays, helping you enhance positioning and maximize your advertising return on investment.
NexoPak Method: Simple and Effective
Optimize and Succeed
Fast and Accurate Results
Fast and Accurate Results
Fast and Accurate Results
Fast and Accurate Results
Fast and Accurate Results